Written by Eileen Dickinson
Marketing as Self-development … Self-development as Marketing
Milton spoke frequently about the need for self-development, and he stated repeatedly that we are able to give only what we have already developed within ourselves. Did you hear him say this? Do you believe this to be true? How consistent are you in your self-development?
Lifelong learning is one of my priorities, professionally as well as in other areas of my life. I thrive on the challenges I give myself to grow into this amazing approach that Milton gifted us. One of the early challenges I took on was to be able to talk about our work in unique ways. This was to be able to understand the work better at first, and also to answer client questions more fully. This pursuit has been valuable in marketing my practice, especially improving my clients’ word-of-mouth marketing.
One of the challenges many of us face is marketing our work. Your challenge may be in more tangible aspects of marketing, such as not having a brochure or business cards. Or your challenge could be less tangible, such as lacking confidence in speaking about the work, or not having up-to-date language to use. Another less tangible challenge may be that you are not yet embracing the breadth, depth and power of the work, and simply speaking about Trager as relaxation.
Tragerology was created as a way to bridge science and our work, so that we are more effective with our clients and understand our work better. Tragerology is also a solution for the less tangible challenges related to marketing.
By participating as a Tragerology member you will learn more about the depth, breadth and power of our work. You will learn new words that you can personalize in the way only you can. And you will be immersed in an online learning community … like a subscription to self-development!
Every month a new topic brings you up-to-date information on the relevant science behind Trager principles and practices. Topics illustrate why our work is profoundly effective. You are able to bring your insights, curiosities, applications and struggles to a follow-up meeting two weeks later. And in between meetings there are opportunities to get together with colleagues privately to practice speaking about the work, or to post questions to the learning community.
You have the flexibility to be as involved as you choose, or as your life permits. As a member you have access to all the previous Zoom replays, suggestions for HomePlay, and a list of optional additional resources for reading and watching.
When you integrate and apply what you learn you will engage in your personal Mentastics in a new way. You will be able to engage in a new and exciting ways with your clients, bringing you joy and satisfaction, and creating better word-of-mouth marketing. You will have a newfound confidence in speaking, and you will speak in a more detailed and effective way to prospective clients. Some of the new information will leak into tutorials if you are a Tutor, and into your teaching if you are an Instructor or Teacher.
I think Milton would be proud of our efforts to go beyond “scratching the surface”. I am thrilled to discover the science underlying Dr. Trager’s intuition. If you’d like to bring any of this to your life and practice, Tragerology.com is the place to sign up, or to get more information..
You can always reach me at Eileen@tragerology.com or by phone if that suits you better 734-717-4145. I look forward to hearing from you.
Eileen Dickinson